SWOTed by strategy models? Crunched by analysis? Strategy doesnâ€™t have to be this way. Strategy is really all about being different. Thinking about it shouldn’t make you reach for the snooze button, but in the world of strategy everybody has become so serious. If that gets us better strategies, fine. But it doesnâ€™t; we get worse onesâ€”predictable, generic, uninspiring, dull. Strategy doesnâ€™t only have to position; it also has to inspire. So an uninspiring strategy is really no strategy at all. The most interesting and most successful companies are not boring. They have novel, creative, inspiring, sometimes even playful strategies. By taking the whole strategy business less seriously, they end up with more serious resultsâ€”and have some fun in the bargain. Strategy Bites Back invites you to encounter a diverse and unlikely set of voices with something sharp to say about strategy — from Michael Porter and Peter Drucker to Coco Channelâ€™s “little black dress”. Taken together these perspectives will provide you with new and dramatically different angles from which to attack the world of strategy.