Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds
Think about the last time you tried to change someoneâ€™s mind about something important: a voterâ€™s political beliefs; a customerâ€™s favorite brand; a spouseâ€™s decorating taste. Chances are you werenâ€™t successful in shifting that personâ€™s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind â€“ and offers ways to influence that process. Remember that we donâ€™t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way.This book provides insights that can broaden our horizons and shape our lives.