The Necessary Revolution: How Individuals and Organisations Are Working Together to Create a Sustainable World
What is THE NECESSARY REVOLUTION? The End of an Era. The Industrial Age Bubble the take, make, waste way of thinking that has dominated the developed world for the past 200 years is coming to an end. Leaders from organizations and groups as diverse as Coca- Cola and Costco, DuPont, Google, Alcoa, and Nike, Oxfam and the World Wildlife Fund are leading the charge to change the very way we do business. The Dawn of a Revolution. The environmental and social challenges before us climate change, the depletion of natural resources, the side-effects of rampant consumerism, and a widening economic divide create an unprecedented opportunity for change. Initiatives from innovative organizations from every sector from the EU’s End of Vehicle Lifetime directive to Nike’s new green products to Coke s transformative collaboration with the World Wildlife Fund are proving that by working together, businesses, government, and non-profit organizations are starting to bring about real, sustainable change. We must act together now. The Necessary Revolution offers a toolkit with specific strategies and points of action to help change how organizations think and act. Our situation could not be more urgent. We need to cut carbon dioxide emissions globally by 80% in 20 years. We need to reduce our consumption of water and energy drastically. We need to stop pretending that the problems belong to someone else: in an interconnected world, it doesn t matter whose end of the boat has a hole. There are no good guys and bad guys we are all responsible for our core sustainability issues: food, water, energy, waste, and toxicity. And every one of us has to be part of the solution. Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy, and where regenerative commercial buildings ones that create more energy than they use are being designed. A world in which environmentally-sound products and processes would be more cost-effective than wasteful ones. A world in which corporations such as Costco, Nike, BP and countless others are forming partnerships with environmental and social justice organizations to ensure better stewardship of the earth and better livelihoods in the developing world. Now, stop imagining that world is already emerging. A revolution is underway in today’s organizations. As Peter Senge and his co-authors reveal in The Necessary Revolution, companies around the world are boldly leading the change from dead-end business as usual tactics to trans- formative strategies that are essential for creating a flourishing, sustainable world. There is a long way to go, but the era of denial has ended. Today’s most innovative leaders are recognizing that for the sake of our companies and our world, we must implement revolutionary not just incremental changes in the way we live and work.