EasyJet: The Story of England’s Biggest Low-cost Airline
The low-cost aviation market in Britain took off thanks to two airlines: easyJet and Ireland’s Ryanair. EasyJet has always been a colourful enterprise, thanks to both its charismatic and self-promoting Greek founder, now Sir Stelios Haji- Ioannou, and its bright orange planes. Beginning with two leased 737s flying between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in webbased ticket sales. It has brought not only Spain, Portugal and the Highlands of Scotland within reach of every traveller’s pocket, but also new EU member countries like Slovenia and Estonia. Fully updated and revised, this is the first book to tell the story of one of our most successful companies.