Ten principles of design thinking that deliver business value

Benedict Sheppard    Garen Kouyoumjian    John Edson   

As design thinking nears its 50th birthday, many companies still struggle to realize value from design. Those that succeed often follow ten best practices.

Published in 2017

Publisher: McKinsey

https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/more-than-a-feeling-ten-design-practices-to-deliver-business-value

Date added: 12/10/2017

Design Thinking