The value of transparency

A couple of months ago I posted this piece about Business and Honesty and I picked up on the curious story of how Domino’s Pizza ran an ad campaign which in effect admitted that their pizza was pretty bad, and that their customers were not pleased with it. But the ad then indicted ‘we listen to them’ and ‘we changed the formula’. Domino showed that they loved their customers more than they loved their old recipe for yucky pizza.

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Date added: 04/18/2010


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