Think about the last time you tried to change someoneâ€™s mind about something important: a voterâ€™s political beliefs; a customerâ€™s favorite brand; a spouseâ€™s decorating taste. Chances are you werenâ€™t successful in shifting that personâ€™s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind â€“ and offers ways to influence that process. Remember that we donâ€™t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way.This book provides insights that can broaden our horizons and shape our lives.
Published in 2004)
Publisher: Harvard Business School Press
Date added: 01/15/2010Change Management