Competing on Analytics: The New Science of Winning

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Jeanne G. Harris    Thomas H. Davenport   

Thomas H. Davenport and Jeanne G. Harris explain how many successful organizations are using data creatively to beat the competition. High-performance businesses are now building their competitive strategies around data-driven insights that are, in turn, generating impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling supported by powerful information technology and data-savvy senior leaders. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia and the Boston Red Sox—illuminate how to leverage the power of analytics.

Published in 2007)

Publisher: Harvard Business School Press

ISBN: 1422103323

Date added: 05/10/2010

Management    Markets