Leading Digital

Andrew McAfee    Didier Bonnet    George Westerman   

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation.

Published in 2015)

Publisher: Harvard Business Review Press

ISBN: 1625272472

Date added: 08/01/2018

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