Books

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The Power of Pull

Exploring the paradigm shift in business brought about by innovations in communication technology, this collaboration from three consultant-authors provides a succinct metaphor for the shift in the information economy-from “push” to “pull”-but little else. Though they provide an effective survey of the effect of more interactive, ubiquitous and on-demand communication, it already feels dated; the essential messages that Hagel, Brown, and Davison derive-networking is key, you should pursue your passions, many traditional ways of doing business are over-are old news in the business self-help section. The examples they provide focus primarily on individually-driven collaborative efforts (wikis, online gaming) and make poor analogies for someone looking to revitalize a corporation or present a compelling case for change to colleagues or an intransigent CEO. Professionals who already know that the Internet isn’t just a phase will need more information than this book provides.

The Social Life of Information

The gap between the hype of the Information Age and its reality is often wide and deep, and it’s into this gap that John Seely Brown and Paul Duguid plunge. Not that these guys are Luddites–far from it. Brown, the chief scientist at Xerox and the director of its Palo Alto Research Center (PARC), and Duguid, a historian and social theorist who also works with PARC, measure how information technology interacts and meshes with the social fabric. They write, “Technology design often takes aim at the surface of life. There it undoubtedly scores lots of worthwhile hits. But such successes can make designers blind to the difficulty of more serious challenges–primarily the resourcefulness that helps embed certain ways of doing things deep in our lives.” The authors cast their gaze on the many trends and ideas proffered by infoenthusiasts over the years, such as software agents, “still a long way from the predicted insertion into the woof and warp of ordinary life”; the electronic cottage that Alvin Toffler wrote about 20 years ago and has yet to be fully realized; and the rise of knowledge management and the challenges it faces trying to manage how people actually work and learn in the workplace. Their aim is not to pass judgment but to help remedy the tunnel vision that prevents technologists from seeing larger the social context that their ideas must ultimately inhabit.

Greening IT

Information Technology is responsible for approximately 2% of the world’s emission of greenhouse gases. The IT sector itself contributes to these greenhouse gas emissions, through its massive consumption of energy – and therefore continuously exacerbates the problem. At the same time, however, the IT industry can provide the technological solutions we need to optimise resource use, save energy and reduce greenhouse gas emissions. We call this Greening IT. This book looks into the great potential of greening society with IT – i.e. the potential of IT in transforming our societies into Low-Carbon societies. The book is the result of an internationally collaborative effort by a number of opinion leaders in the field of Greening IT.

Making Innovation Work: How to Manage it, Measure it, and Profit from it

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience — as well as the most thorough review of innovation research ever performed. They’ll show what works, what doesn’t, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process — from idea creation and selection through prototyping and commercialization.

Real Business of IT: How CIOs Create and Communicate Value

If you’re a general manager or CFO, do you feel you’re spending too much on IT or wishing you could get better returns from your IT investments? If so, it’s time to examine what’s behind this IT-as-cost mind-set. In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mind-set stems from IT leaders’ inability to communicate about the business value they create-so CIOs get stuck discussing budgets rather than their contributions to the organization. The authors show how to communicate about these forms of value with non-IT leaders-so they understand how your firm is benefiting and see IT as the strategic powerhouse it truly is.

The Fifth Discipline: The art and practice of the learning organization: Second edition

Peter Senge, founder and director of the Society for Organisational Learning and senior lecturer at MIT, has found the means of creating a ‘learning organisation’. In The Fifth Discipline, he draws the blueprints for an organisation where people expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nutured, where collective aspiration is set free, and where people are contually learning together. The Fifth Discipline fuses these features together into a coherent body of theory and practice, making the whole of an organisation more effective than the sum of its parts.