Books

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The Design of Future Things

From best-selling author Donald A. Norman, the long-awaited sequel to The Design of Everyday Things: a critical look at the new dawn of “smart” technology, from smooth-talking GPS units to cantankerous refrigerators. Norman, a popular design consultant to car manufacturers, computer companies, and other industrial and design outfits, has seen the future and is worried. In this long-awaited follow-up to The Design of Everyday Things, he points out what’s going wrong with the wave of products just coming on the market and some that are on drawing boards everywhere–from “smart” cars and homes that seek to anticipate a user’s every need, to the latest automatic navigational systems. Norman builds on this critique to offer a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrow’s thinking machines. This is a consumer-oriented look at the perils and promise of the smart objects of the future, and a cautionary tale for designers of these objects–many of which are already in use or development.

The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations

This work provides an understanding of the amazing force that links some of today’s most successful companies. If you cut off a spider’s leg, it’s crippled; if you cut off it’s head, it dies. But if you cut off a starfish’s leg it grows a new one, and the old leg can grow into an entirely new starfish. Some organisations are just as decentralised as starfish, with no control centre or grand strategy. Think of craigslist and the original Napster, run totally by their own customers. Or Alcoholics Anonymous, which has thrived for decades as a loose network of small groups. Or even al Qaeda, which is so hard to destroy because its cells function independently. “The Starfish and the Spider”, based on groundbreaking research into decentralised organisations, proves that this type of leadership is primed to change the world. Major companies like eBay, IBM, Sun, and GE are starting to decentralise, with great results. Decentralisation isn’t easy for people who are used to the classic chain of commence organisation. But as readers will learn through this book’s fascinating stories – ranging from the music business to geopolitics – it can be a very dangerous trend to ignore.

Presentation Zen: Simple Ideas on Presentation Design and Delivery

Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the net – presentationzen.com – shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making “slide presentations” in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Reassembling the Social: An Introduction to Actor-network-theory

Reassembling the Social is a fundamental challenge from one of the world’s leading social theorists to how we understand society and the ‘social’. Bruno Latour’s contention is that the word ‘social’, as used by Social Scientists, has become laden with assumptions to the point where it has become misnomer. When the adjective is applied to a phenomenon, it is used to indicate a stablilized state of affairs, a bundle of ties that in due course may be used to account for another phenomenon. But Latour also finds the word used as if it described a type of material, in a comparable way to an adjective such as ‘wooden’ or ‘steely’. Rather than simply indicating what is already assembled together, it is now used in a way that makes assumptions about the nature of what is assembled. It has become a word that designates two distinct things: a process of assembling; and a type of material, distinct from others. Latour shows why ‘the social’ cannot be thought of as a kind of material or domain, and disputes attempts to provide a ‘social explanations’ of other states of affairs. While these attempts have been productive (and probably necessary) in the past, the very success of the social sciences mean that they are largely no longer so. At the present stage it is no longer possible to inspect the precise constituents entering the social domain. Latour returns to the original meaning of ‘the social’ to redefine the notion, and allow it to trace connections again. It will then be possible to resume the traditional goal of the social sciences, but using more refined tools. Drawing on his extensive work examining the ‘assemblages’ of nature, Latour finds it necessary to scrutinize thoroughly the exact content of what is assembled under the umbrella of Society. This approach, a ‘sociology of associations’, has become known as Actor-Network-Theory, and this book is an essential introduction both for those seeking to understand Actor-Network Theory, or the ideas of one of its most influential proponents.

The Big Switch: Rewiring the World, from Edison to Google

An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture. A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it’s computing that’s turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us.

A Brief History of Neoliberalism

Neoliberalism – the doctrine that market exchange is an ethic in itself, capable of acting as a guide for all human action – has become dominant in both thought and practice throughout much of the world since 1970 or so. Its spread has depended upon a reconstitution of state powers such that privatization, finance, and market processes are emphasized. State interventions in the economy are minimized, while the obligations of the state to provide for the welfare of its citizens are diminished. David Harvey, author of ‘The New Imperialism’ and ‘The Condition of Postmodernity’, here tells the political-economic story of where neoliberalization came from and how it proliferated on the world stage. While Thatcher and Reagan are often cited as primary authors of this neoliberal turn, Harvey shows how a complex of forces, from Chile to China and from New York City to Mexico City, have also played their part. In addition he explores the continuities and contrasts between neoliberalism of the Clinton sort and the recent turn towards neoconservative imperialism of George W. Bush. Finally, through critical engagement with this history, Harvey constructs a framework not only for analyzing the political and economic dangers that now surround us, but also for assessing the prospects for the more socially just alternatives being advocated by many oppositional movements.