An Airline Industry Disrupter With a Netflix Model
How Budget Carriers Transformed the Airline Industry—in 14 Charts
The supercharged growth of this low-cost airline has actually changed the way countless people live their lives, whether it be Ireland’s new “Ryanair Generation” for whom its cheap flights to Dublin have eliminated much permanent emigration to the UK, or the thousands of Britons now enabled to buy holiday homes in rural France. This is the first book to tell the full story of the Ryanair phenomenon, from its inauspicious beginnings to its current dominance, from the secret of its business strategy to its cavalier stunts and practices. Siobhan Creaton has spoken to Ryanair employees past and present, as well as its top management and those at its major rivals like British Airways and easyJet, to produce an authoritative, objective and compulsive account of one of the most colorful companies in Europe. With Ryanair continuing to expand, the battle for the low-cost airline market in Europe becoming ever more cutthroat, and chief executive Michael O’Leary happy to do battle with everyone from airports (for their landing charges) to his own pilots (over pay and conditions)â€”and generate an endless stream of PR and news stories in the processâ€”this edition of Siobhan Creaton’s book is fully updated to take account of all Ryanair’s most recent history.
The low-cost aviation market in Britain took off thanks to two airlines: easyJet and Ireland’s Ryanair. EasyJet has always been a colourful enterprise, thanks to both its charismatic and self-promoting Greek founder, now Sir Stelios Haji- Ioannou, and its bright orange planes. Beginning with two leased 737s flying between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in webbased ticket sales. It has brought not only Spain, Portugal and the Highlands of Scotland within reach of every traveller’s pocket, but also new EU member countries like Slovenia and Estonia. Fully updated and revised, this is the first book to tell the story of one of our most successful companies.
This book will lift the lid on the airline industry and the world of aviation, highlighting the humorous and the sometimes downright alarming business of air travel. It avoids the question of fatal accidents and concentrates on stories, trivia, and salacious gossip that will make it an ideal read for the seasoned air traveler and an indispensable handbook for anyone working in the industry.