Today, enterprises more than ever find themselves confronted with a constant need to transform themselves to better cope with current pressures and to prepare for future opportunities and challenges. Enterprise architecture management plays a crucial role in that context. It may not only aid in shaping the future enterprise, but it may also facilitate subsequent transformation governance. Based on the perception of enterprise architecture management as both a strategic and an operational exercise, this article distinguishes between four general modes of architectural transformation governance and presents the different faces of enterprise architecture management prevalent in these modes. In particular, this involves solution architecture, roadmapping, and business architecture activities.