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Web 2.0: A Strategy Guide

Web 2.0 makes headlines, but how does it make money? This concise guide explains what’s different about Web 2.0 and how those differences can improve your company’s bottom line. Whether you’re an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, “Web 2.0: A Strategy Guide” illustrates through real-life examples how businesses, large and small, are creating new opportunities on today’s Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned ‘word of mouth’ becomes hypergrowth.”Web 2.0 : A Strategy Guide” demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value; Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of; social network effects can support a business-ever wonder how FaceBook grew so quickly?; and, businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they’ve made in the Web. Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, “Web 2.0: A Strategy Guide” explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you’re executing business strategy and want to know how the Web is changing business, this book is for you.

Groundswell: Winning in a World Transformed by Social Technologies

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now. When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

State of the eUnion: Government 2.0 and Onwards

The book State of the eUnion: Government 2.0 and Onwards was released at 00:00 CET on 18th November 2009. Edited by John Gøtze and Christian Bering Pedersen, and foreworded by Don Tapscott, the book is a cornucopia of ideas and experiences from thought-leaders on three continents.

Enterprise 2.0 – The Art of Letting Go

The book contains articles by renowned international authors in the field such as Andrew McAfee, Don Tapscott, and David Weinberger, while also presenting selected case studies from Nokia, SAP, Vodafone, and others. The authors address the question of how Web 2.0 technologies can be usefully incorporated as tools within the enterprise. How can one best utilize the advantages and potential represented by Enterprise 2.0? How will an enterprise culture need to change in order to survive as an Enterprise 2.0 organization? Does management benefit from “letting go” and delegating its authority?

Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges

“Web 2.0” is the portion of the Internet that’s interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web’s novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they’re doing this, and why it’s benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds. Most organizations, however, don’t find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them. McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.

The Power of Pull

Exploring the paradigm shift in business brought about by innovations in communication technology, this collaboration from three consultant-authors provides a succinct metaphor for the shift in the information economy-from “push” to “pull”-but little else. Though they provide an effective survey of the effect of more interactive, ubiquitous and on-demand communication, it already feels dated; the essential messages that Hagel, Brown, and Davison derive-networking is key, you should pursue your passions, many traditional ways of doing business are over-are old news in the business self-help section. The examples they provide focus primarily on individually-driven collaborative efforts (wikis, online gaming) and make poor analogies for someone looking to revitalize a corporation or present a compelling case for change to colleagues or an intransigent CEO. Professionals who already know that the Internet isn’t just a phase will need more information than this book provides.