2007

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EasyJet: The Story of England’s Biggest Low-cost Airline

The low-cost aviation market in Britain took off thanks to two airlines: easyJet and Ireland’s Ryanair. EasyJet has always been a colourful enterprise, thanks to both its charismatic and self-promoting Greek founder, now Sir Stelios Haji- Ioannou, and its bright orange planes. Beginning with two leased 737s flying between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in webbased ticket sales. It has brought not only Spain, Portugal and the Highlands of Scotland within reach of every traveller’s pocket, but also new EU member countries like Slovenia and Estonia. Fully updated and revised, this is the first book to tell the story of one of our most successful companies.

The Wealth of Networks: How Social Production Transforms Markets and Freedom

With the radical changes in information production that the Internet has introduced, we stand at an important moment of transition, says Yochai Benkler in this thought-provoking book. The phenomenon he describes as social production is reshaping markets, while at the same time offering new opportunities to enhance individual freedom, cultural diversity, political discourse, and justice. But these results are by no means inevitable: a systematic campaign to protect the entrenched industrial information economy of the last century threatens the promise of today’s emerging networked information environment. In this comprehensive social theory of the Internet and the networked information economy, Benkler describes how patterns of information, knowledge, and cultural production are changing—and shows that the way information and knowledge are made available can either limit or enlarge the ways people can create and express themselves. He describes the range of legal and policy choices that confront us and maintains that there is much to be gained—or lost—by the decisions we make today.

The Culture of the New Capitalism

In this provocative book Richard Sennett looks at the ways today’s global, ever-mutable form of capitalism is affecting our lives. He analyzes how changes in work ethic, in our attitudes toward merit and talent, and in public and private institutions have all contributed to what he terms “the specter of uselessness,” and he concludes with suggestions to counter this disturbing new culture.

Align IT: Business Impact Through IT

At last, here is a book that brings IT’s relationship with business to life, and enables you to implement strategy rather than develop it. Richard Wyatt-Haines helps you see the true potential of IT in delivering the growth and success to which you aspire. Whilst you may have seen the chapter headings before, you won’t have seen the topics approached in a manner that helps you understand the what, the why and the how, and then shows you what you have to do on the ground to deliver impact and success.

Enterprise Architectures and Digital Administration: Planning, Design, and Assessment

This is the first book that addresses all three main activities in improving business and technology decisions: the planning, design and assessment of enterprise architectures (EAs). Emphasis is on medium and large-size organizations in the private sector (such as banks, airlines and auto industries) and the public sector (such as federal agencies, local government organizations and military services in the Department of Defense). The book addresses the challenges faced by EA builders through an organized presentation of the issues and a step-by-step approach. The material is based on real-life EA project experience and lessons learned over a decade working in multiple-contractor, multiple-discipline teams, and multiple-agency environments.

Enterprise Architecture: Models and Analyses for Information Systems Decision Making

In the last decade, enterprise architecture has grown into an established approach for management of organization-wide information systems. Enterprise architecture is model based, in the sense that diagrammatic descriptions of the systems and their environment constitute the core of the approach. This book emphasizes the decision-supporting potential of enterprise architecture. It presents a comprehensive set of enterprise architecture models as well as how these may be used to assess important properties of the represented systems, such as availability, modifiability, performance, and information security. The book is directed at two groups of readers. Students are provided a background to enterprise information systems and the problems associated with their management. Practitioners will find hands-on descriptions on how to get started with enterprise architecture in their company.