The core of Enterprise Architecture (EA) work focuses on the improvement of businesses and transforming them into business desired states. Transformation through EA work requires heavy investment and necessitates the commitment of the organization’s executives. Dubai Customs is one of the most important Dubai Government Departments responsible for ensuring that the economy of Dubai is protected against fraudulent and dangerous goods (socially and commercially) by streamlining trade and goods clearance processes. Dubai Customs is also responsible for collecting revenue, and tracking and trending trade data to other Government Departments, Federal Agencies, and Ministries on behalf of Dubai Government. This case study highlights how Dubai Customs decided to build a sound EA to help them achieve their business goals.