Books

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The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees

Being a social organization goes beyond experimenting with social media technology tools – the provide and pray approach. In fact, it is not about the technology at all. A social organization addresses significant business challenges and opportunities using the social media platform to create mass collaboration – what Gartner predicts will be the next evolutionary pillar defining how work gets done around the world. Mass collaboration extends beyond social media to enable your employees, customers, suppliers and all other stakeholders to participate directly in the creation of value. That, in broad strokes, is the promise of social media, declare Anthony J. Bradley and Mark P. McDonald, authors of The Social Organization, which reveals how executives from CEOs to managers can make mass collaboration a source of enduring competitive advantage in their enterprise.

The Conscience of the Eye: The Design and Social Life of Cities

With an eye toward the architecture, the art, the literature, and the technology of urban life, Richard Sennett gives an account of the search for shelter and the fear of exposure to strangers and new experience in Western culture – and how these two concerns have shaped the physical fabric of the city. “Why do we avert our eyes when we encounter the unaccustomed?” asks Sennett. In answer, he moves between past and present from the assembly hall of Athens to the Palladium Club; from Augustine’s City of God to the Turkish baths of the Lower East Side; from eighteenth-century English gardens to the housing projects of East Harlem; from Nietzsche’s Birth of Tragedy to subway graffiti. The Conscience of the Eye is an exploration of the politics of vision.

The Innovative University: Changing the DNA of Higher Education from the Inside Out

The Innovative University illustrates how higher education can respond to the forces of disruptive innovation , and offers a nuanced and hopeful analysis of where the traditional university and its traditions have come from and how it needs to change for the future. Through an examination of Harvard and BYU-Idaho as well as other stories of innovation in higher education, Clayton Christensen and Henry Eyring decipher how universities can find innovative, less costly ways of performing their uniquely valuable functions.

The Corrosion of Character: Personal Consequences of Work in the New Capitalism

Drawing on interviews with dismissed IBM executives in Westchester, New York, bakers in a high-tech Boston bakery, a barmaid turned advertising executive, and many others, Sennett explores the disorienting effects of the new capitalism. He reveals the vivid and illuminating contrast between two worlds of work: the vanished world of rigid, hierarchical organizations, where what mattered was a sense of personal character, and the brave new world of corporate re-engineering, risk, flexibility, networking, and short-term teamwork, where what matters is being able to reinvent yourself on a dime. In some ways the changes characterizing the new capitalism are positive; they make for a dynamic economy. But they can also be destructive, eroding the sense of sustained purpose, integrity of self, and trust in others that an earlier generation understood as essential to personal character.The Corrosion of Character enables us to understand the social and political context for our contemporary confusions and Sennett suggests how we need to re-imagine both community and individual character in order to confront an economy based on the principle of “no long term.”

Together: The Rituals, Pleasures and Politics of Cooperation

Living with people who differ – racially, ethnically, religiously, or economically – is the most urgent challenge facing civil society today. We tend socially to avoid engaging with people unlike ourselves, and modern politics encourages the politics of the tribe rather than of the city. In this thought-provoking book, Richard Sennett discusses why this has happened and what might be done about it. Sennett contends that cooperation is a craft, and the foundations for skillful cooperation lie in learning to listen well and discuss rather than debate. In Together he explores how people can cooperate online, on street corners, in schools, at work, and in local politics. He traces the evolution of cooperative rituals from medieval times to today, and in situations as diverse as slave communities, socialist groups in Paris, and workers on Wall Street. Divided into three parts, the book addresses the nature of cooperation, why it has become weak, and how it could be strengthened. The author warns that we must learn the craft of cooperation if we are to make our complex society prosper, yet he reassures us that we can do this, for the capacity for cooperation is embedded in human nature.

Digital Disruption: Unleashing the Next Wave of Innovation

You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation. Now he’s sharing his approach with you.